SHORT ANSWER
Language models cite passages that are short, self-contained and verifiable. To increase your chances of being cited, put a one-paragraph summary that directly answers the question, a list of specific facts (numbers, timelines, service scope), an update date and your company name together on every page. Avoid vague marketing claims — they can’t be cited without risk.
- A citable passage is 2–4 sentences that make sense out of context.
- Numbers and dates are cited more often than adjectives.
- Each page should answer one user question.
- The company name and update date help the model attribute the source.
- Content visible in HTML without JavaScript is easier for AI crawlers to retrieve.
Write the answer before you write the page
Start with the question a customer types into a chat: “how much does a simple system for a repair shop cost?”, “can an app be built in a week?”. Answer it in one paragraph, right at the top of the page, without a lead-in.
The rest of the content can be longer and more conversational. But that one paragraph must be ready to copy — because that’s exactly how it will be used.
Facts instead of adjectives
“Modern, tailor-made solutions” means nothing and can’t be cited. “A working booking system for a repair shop in 5 days, one screen for the mechanic and reception” — that’s a fact a model can pass on.
Keep a short list of these facts on the page. Number of days, scope, who it’s for, what you don’t do. The last point matters more than you might think: clear boundaries build credibility.
Make it easy for bots to reach your content
Content should be in the HTML from the start, not loaded later by a script. Add structured data (Organization, Service, FAQPage), an llms.txt file mapping the most important pages and sensible headings.
It’s not magic. It’s simply removing the obstacles between what you’ve written and what the model can read.
Check whether it works
Once a month, ask the chatbot questions your website answers and see who gets cited. If it’s a competitor — read their excerpt. It’s almost always shorter and more specific than yours.